09 May Breakfast Brainstorming
Back in January we held a panel discussion event during which we asked participants to share their most important goals for 2017 on a wall chart (see below diagram). The mix of results revealed that the top two goals for our community this year are to:
- Promote myself and my company better’,
- Grow my Client or Customer base’,
Last Thursday (May 4), we once again brought together local business owners and professionals from Bognor’s creative digital community to learn how to tackle these challenges from each other and share their ideas for business success.
The two-hour breakfast session was held at The Pier Hotel, Bar and Diner in Waterloo Square, where a fantastic spread of bacon, egg, cheeses, cold meats and fruit salad, along with tea, coffee and juices was laid on for guests to enjoy.
Jenni Lloyd from Wired Sussex introduced the morning and then attendees joined one of four tables, based on the business challenges they wanted to focus on most. There were four experts present (one on each table), which included Jenni herself, who was talking about sales and how to grow a client base.
The other three local experts were:
- Jen Smith, Social Media Consultant & Trainer
- Graham Bailey, Marketing Consultant and Senior Marketing Lecturer at Chichester University
- Victoria Hilditch, Director at Vinco Marketing
We were also joined by Anne de Sausmarez of WSCC’s Economic Growth team. Anne is leading the project to develop the Bognor Regis Creative Digital Hub and was able update the group on the project’s progress.
Around each table everyone introduced their business and spoke about the current challenges they face. The group then helped each other with ideas, as many had faced similar challenges before.
The concept of partnership marketing was discussed, which involves connecting with other companies to cross promote each other. They also talked about being active on social media to help gain brand awareness in a cost effective away, as well as methods of creating value for potential customers.
Local creative, Tricia Johnson, said: “What a great morning! I spent the rest of the day really enthused and putting some of the great ideas into practice. It was really useful meeting people who had been in my position and local people with such diverse businesses and ideas”.
It was great to see so many new faces and we hope to keep growing the community at our upcoming events.
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